Sports Business Association at The University of Oklahoma
MEET OUR LEAD TEAM
Jalen Ross
A junior from Norman, OK, Ross has served the SBA for 2 years, with the 2026-27 academic year being his first as President. Ross’s parents both hold degrees from OU, including his father who played football from 2003-2005. He is passionate about the ever-growing world of college athletics.
President
Gabby Avendano
A senior from Los Angeles, CA, and double major in Sports Business and Management Information Systems while also pursuing a certificate in Business Intelligence Analytics, Gabby previously served as the SBA’s Director of Administrative Affairs. She is passionate about the world of Data and Business Information Systems, and how it can create better profit models for organizations!
Vice President5 PILLARS
When the question is asked, “what do you all do?”, these 5 pillars are what we point to as our calling as a student-first organization. These are the same 5 pillars that our leadership team internalizes
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The SBA is driven to be one of the top organizations at OU that prioritizes peer development.
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We aim to mold our peers into innovative business leaders in the sports world through career workshops, site visits, resume building, and more.
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Driven by an elite marketing team, we aim to expand our reach across campus by attracting new and incoming students at OU, as well as those continuing their undergrad journey.
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Likely our most important pillar, we believe it’s our calling to serve our student body , the city of Norman, and the University as best as we can.
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We believe the success of our organization begins and ends with the work done by our leadership team in the little hub of the Adams Hall basement. Our team aims to grow as leaders, servants, and humans by way of leading the organization.
OUR MISSION
The SBA exists to build innovative business professionals in sports through intentional connection and initiatives.
Students
Are you interested in working in the world of sports business? If you want to work in sports, the SBA is here to help make that happen.
Are you a professional in the sports industry looking to get connected with top-tier students? The University of Oklahoma’s sports business program in the nationally ranked Price College of Business consists of high-performing business students ready to make an impact in the sports world.